

The hall has three types of booths: large, medium and small. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom. Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. There was also an E3 event held in Sony's PlayStation Home.Į3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees.

The event took place at the Los Angeles Convention Center in Los Angeles, California.

The Electronic Entertainment Expo 2010 ( E3 2010) was the 16th E3 held.
